Hevolus and Würth Italia win the Smau 2021 Innovation Award



Würth Italia and Hevolus Innovation win the SMAU 2021 Innovation Award

for the Wüdesto Hydro project,

which applies augmented reality to the bathroom and sanitaryware sector.


A pioneering solution for the thermo-sanitary sector, Wudesto Hydro is a virtual showroom that exploits the potential of augmented reality to ensure an emotional customer experience applied to the world of bathroom furnishings.


Wearing Microsoft HoloLens 2 viewers or using common portable devices, the customer can view the 3D project of their bathroom furniture both in the store and at home, by clicking on a simple link.


You can easily interact with the digital twin that reproduces the designed environment in very high definition.



Shapes, colors, materials, bathroom fixtures and accessories: all hyper-realistic and full-scale, as if it were already made.


Rosanna Scaramuzzo, CEO Executive Assistant of Würth Italia, and Antonio Squeo, CIO of Hevolus Innovation, received the Award.

Antonio Squeo declares:

We are proud to support Würth Italia in its digital renewal process. This award encourages us to do more and better, overseeing the world of technological innovation with a particular eye on the impacts that this has on the issues of sustainability of processes and business models”.

Wüdesto Hydro in Würth is already available for all customers in the first virtual showroom in the sector, which was inaugurated at the Würth Hydro Store in Marlengo, in the province of Bolzano.

The Virtual Show Room of Würth Italia is a solution that revolutionizes the customer journey not only of professionals and artisans, but also and above all of end customers, making it emotional and impactful for state-of-the-art furnishings.


The virtual showroom allows the customer a considerable saving in costs and time, as well as the possibility of having all the catalog choice in real time and making the choice more consciously after having verified the different possibilities and having lived the space through the HoloLens together with the seller, experiencing an innovative and exciting shopping experience.