Milan, 10/09/2020 - Milan Women’s and Mens’ Spring/Summer 2021 lineup will return on September 22. The seven-day showcase will close September 28 and will host 64 fashion shows, 39 Woman show, 4 Men and 19 co-ed, of which 23 physical and 41 in digital form. 43 presentations, of which 25 physical and 24 will unfold in digital format, 12 presentations by appointment have been planned and 22 events for a total of 159 appointments.
Back in July, for the first time in its history, CNMI experimented a highly innovative formula to tell the story of Italian fashion through a live digital platform, transforming the “fashion show” universe into a virtual meeting space, where industry watchers and decision makers could be privy to the latest trends, as well as the most significant themes and pressing issues gripping the industry as we know it. That was made possible thanks to the collaboration with two Tier 1 companies: Accenture designed and developed the digital experience, building and implementing the innovative technology platform; and Microsoft deployed its solutions and expertise to envisage and support the development of the digital hub.
For the September Milano Fashion Week, the platform, born from the joint efforts of CNMI, Accenture and Microsoft, keeps surprising, with the addition of a new Multibrand Virtual Showroom dedicated to young talents and designers committed to sustainable fashion. Conceived and implemented by Hevolus Innovation, a leading company in Mixed Reality and phygital customer experience, the Multibrand Virtual Showroom exhibits through lifelike 3D digital reproductions, the outfits of the emerging talents showcasing at “Fashion Hub Market” and the “Designers of the Planet” project participants. The interactive and multi-sensory user experience, accessible from smartphones, tablets and pc’s, is already prepared for its future use with Microsoft HoloLens 2 and takes advantage of the most advanced functionalities of Microsoft Cloud and AI platforms, it allows visitors to freely navigate in the digital architectural space, change outfits on mannequins, listen to music and spatial sounds, access some information about the fashion designers.