Augmented Store is an immersive visualisation platform of virtual stores, completely based on Microsoft Azure services.
It’s usable both in holographic mode with Microsoft HoloLens and in immersive mode.
Applicable to any retail industry,
Augmented Store innovates the shopping experience in terms of 4.0 and supports retailers to offer a super-fun and emotional service with the help of Mixed Reality.
Thanks to Mixed Reality, the company can show the full range of its products without the need for large exhibition areas.
With Microsoft HoloLens the consumer can see the holograms of the products as miniatures, resting on a horizontal plane, and walks around them to appreciate every detail.
With an immersive headset, the consumer can immerse himself in the company's virtual showroom, a digital exhibition space in 1:1 scale, where he can view all the products as if they were real and interact with them by changing colors and finishes.
The Augmented Store platform also supports the phases of configuration and visualization of customized projects.
With Microsoft Surface Studio the customer can create his own project together with the retailer and then visualise it in two ways:
- with HoloProject: miniature, in interactive holographic version,
- with Mixed Reality Project: full-scale, in immersive virtual version.